When trying to find great new employees, you may think there’s only one way to get them: by selecting them. However, there’s another option that’s quite overlooked: you can hire the best people by only attracting those who can excel in the job by promoting your attractive company culture. 

Today we’re going to compare attraction and selection recruiting so that you can determine which works better for your business and the type of role you are trying to fill.

What is Selection Recruiting?

When we discuss these types of recruitment, we are mainly talking about how the copy is written in your employment ads. So, with selection recruiting, the goal of the job ad is for potential candidates to read it and filter themselves out based on what is expected of them in the requirements and job responsibilities. 

These employment ads have a very standard approach in which most of the ad is about these expectations and requirements, whereas attraction recruiting has a different approach.

What is Attraction Recruiting?

So, with attraction recruiting, the goal is to attract the best candidates possible to work for you. And that is done by rewording the copy of the job ad so that the focus is the company selling itself on why you should want to work for them and how you can grow your career by working for us. There is a huge emphasis on the company culture and benefits when it comes to attraction recruiting. 

To put it into simpler terms, job ads that use the attraction recruiting tactic come down to four things: 

• Here’s who we are

• Here’s what we do

• Here’s what you would do if you worked for us

• Here’s why you should be a part of our company

Check out my TikTok that goes more in-depth about attraction recruiting!

What’s the Best Option for Your Business?

When it comes to your business, you can use both attraction and selection recruitment depending on your hiring situation; although, one might work better than the other depending on the type of position you’re looking to fill and the type of people you are seeking.

Generally, attraction recruiting works best for those higher-up and higher-skill positions in your company. You may want to include all the details about specific experience requirements, education requirements, and certifications, but what you really should focus on is getting the candidates to want to work for you.

As for selection recruiting, that is usually a better fit for lower-skill jobs that don’t intend on being taken over by someone with a ton of experience in a certain area. Think retail employees or secretarial positions. Usually, these types of positions get such a wide pool of applicants, that it’s good to be more specific about the criteria you are looking for in candidates so they filter themselves out. 

Key Takeaways

You can also think of it as attraction recruiting and selection recruiting being on opposite ends of a spectrum, where one has the goal of attracting people and the other has the goal of drawing people away. Your business might fall somewhere in the middle, and that’s ok!

Overall, the key to using both attraction and selection recruitment successfully is knowing when to use each type, which I can help you with!

To learn more about the intricacies of each type of recruiting and to get some insider tips from an expert: I’m your gal! Book your call with me today!