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How to Craft the Perfect Employment Ad

November 29, 20223 min read

In your quest to find the best employees, you might feel like you’re in over your head. You’re competing with other companies that have similar job openings, and you might not know where to start when it comes to writing the perfect employment ad. 

Here are a few tips from Katy Martin, a recruitment expert, on how to craft the perfect ad that will get results and fill those open positions with top candidates quickly!

The Importance of a Great Job Ad

Your job ad is one of the first impressions you will make on potential employees. It needs to be eye-catching, accurately describe your company and convey a sense of who your business is. 

A candidate getting a job interview

Elements You Must Include In Your Employment Ad

The best way to get your job listing noticed is by following these simple steps, some of which you should already know and others are not so obvious:

1. Make sure your job title is descriptive and includes keywords related to your business. 

2. Include a brief description of what the position entails and why it's a good fit for you and this position. 

3. Share details about the location, hours, pay, and benefits.

 

4. Provide clear instructions on how applicants can apply. 

5. Include contact information so applicants can reach you with questions or concerns about the position or company. 

6. Let them know when they should expect an answer from you and if any specific documents should be included in their application package. 

7. Always include your logo or recognizable brand identifier to show off your identity while attracting top talent!

To learn some more tips on writing an effective job description, read my blog that goes in-depth about it by clicking here.

Sample of How to Structure Your Job Ad

With all of this in mind, here is how you should structure your job ad! You don’t have to perfectly follow this example, but it is a great place to start and be sure to add some of your company’s flair so that your job ad stands out.

[Title of Job]

Intro and Job Overview: Provide a 2-3 paragraph description of the company, the role, and what it takes to succeed in the role. You should also state how the opportunity fits the company and the overall structure of the team. Finish this section with a description of the company culture. 

Benefits and pay range: 

  • Expected salary or hourly wage

  • Benefits such as health, vacation, holidays, special working hours, etc

Responsibilities and duties: 

  • Explain the duties of the role in concise bullet points

  • List the duties in order of importance

  • Use present tense and full sentences

  • Make sure that you are using gender-neutral language

Requirements:

  • Educational requirements

  • Years of experience required / years of experience with specific skills

  • Personality characteristics needed to succeed in the role

  • Qualifications that would be a plus

Closing and application instructions: 

  • Explain the timeline for the hiring and application process

  • Clear instructions and documents required to apply for role

  • Include contact information so that candidates can reach out to you directly with questions regarding the role

Writing a job ad doesn’t have to be stressful, but it also shouldn’t just be a cookie cutter of all of the other employment ads out there. That is why it pays to have a recruiting expert on your side. 

To learn more about how you can make your hiring processes more effective for not only yourself but also your job candidates, schedule a call with Katy today. I’m always here to help!

Katy Martin

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blog image

How to Craft the Perfect Employment Ad

November 29, 20223 min read

In your quest to find the best employees, you might feel like you’re in over your head. You’re competing with other companies that have similar job openings, and you might not know where to start when it comes to writing the perfect employment ad. 

Here are a few tips from Katy Martin, a recruitment expert, on how to craft the perfect ad that will get results and fill those open positions with top candidates quickly!

The Importance of a Great Job Ad

Your job ad is one of the first impressions you will make on potential employees. It needs to be eye-catching, accurately describe your company and convey a sense of who your business is. 

A candidate getting a job interview

Elements You Must Include In Your Employment Ad

The best way to get your job listing noticed is by following these simple steps, some of which you should already know and others are not so obvious:

1. Make sure your job title is descriptive and includes keywords related to your business. 

2. Include a brief description of what the position entails and why it's a good fit for you and this position. 

3. Share details about the location, hours, pay, and benefits.

 

4. Provide clear instructions on how applicants can apply. 

5. Include contact information so applicants can reach you with questions or concerns about the position or company. 

6. Let them know when they should expect an answer from you and if any specific documents should be included in their application package. 

7. Always include your logo or recognizable brand identifier to show off your identity while attracting top talent!

To learn some more tips on writing an effective job description, read my blog that goes in-depth about it by clicking here.

Sample of How to Structure Your Job Ad

With all of this in mind, here is how you should structure your job ad! You don’t have to perfectly follow this example, but it is a great place to start and be sure to add some of your company’s flair so that your job ad stands out.

[Title of Job]

Intro and Job Overview: Provide a 2-3 paragraph description of the company, the role, and what it takes to succeed in the role. You should also state how the opportunity fits the company and the overall structure of the team. Finish this section with a description of the company culture. 

Benefits and pay range: 

  • Expected salary or hourly wage

  • Benefits such as health, vacation, holidays, special working hours, etc

Responsibilities and duties: 

  • Explain the duties of the role in concise bullet points

  • List the duties in order of importance

  • Use present tense and full sentences

  • Make sure that you are using gender-neutral language

Requirements:

  • Educational requirements

  • Years of experience required / years of experience with specific skills

  • Personality characteristics needed to succeed in the role

  • Qualifications that would be a plus

Closing and application instructions: 

  • Explain the timeline for the hiring and application process

  • Clear instructions and documents required to apply for role

  • Include contact information so that candidates can reach out to you directly with questions regarding the role

Writing a job ad doesn’t have to be stressful, but it also shouldn’t just be a cookie cutter of all of the other employment ads out there. That is why it pays to have a recruiting expert on your side. 

To learn more about how you can make your hiring processes more effective for not only yourself but also your job candidates, schedule a call with Katy today. I’m always here to help!

Katy Martin

Back to Blog

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